A resourceful professional with 14+ years of multi-sectoral experience in developing, managing, and executing marketing and communications strategies and activities. Proven success in the development of audio-visual multimedia productions, communication strategies, marketing plans, corporate communications, optimal customer acquisition, brand management, and coordination of promotional campaigns, social and behaviour change campaigns, brand development and management, effective marketing campaigns (digital and traditional), and PR strategies.

Matthew has a wealth of relevant experience from working in the past with marketing and communication firms including, ReZultz Advertising & Innova DDB, ADSpace DDB-Ghana, Origin 8 Saatchi & Saatchi as well as Sesema PR, the Nigerian affiliate of Edelman, during which he managed brands in sectors such as insurance, banking, real estate, automobile, manufacturing, health, energy and development agencies.

He has managed several marketing and communication projects in Ghana and countries such as Nigeria, Sierra Leone, Liberia, South Africa, Kenya, UK, and USA, for organizations such as Mastercard Foundation, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, World University Service of Canada (WUSC), World Bank, Ecowas Brown Card Scheme, World Vision, NIC, Ghana Enterprises Agency (GEA), Ghana Health Service, Venture Capital Trust Fund (VCTF), Enterprise Group, First Atlantic Bank, DSTV, GhiPSS, NHIS, National Malaria Control Programme, PZ Cussons, UBA, Leapfrog Investments and Milvik.